Chocolate the streets, the houses, the cars, the plants, leaf by leaf.
And the flowers also.
Mountains of chocolate: the trekker climb it,
but not till the top, because the eat it (…)
“I viaggi di Giovannino Perdigiorno” Gianni Rodari
A land of sweetness
Walking in a magical valley, made of fruits and candies, losing in magical tracks discover sweetness in every corner.
Be a kid again
See everything as a game. Drawing rounded shapes with papers and color pencils, bright colors.
Candies makes us fly, travelling in new world of taste, worlds to discover where tastes and relations mix in a unique way. In our favorite candies usually we can find new way to think of ourselves.
These are the ingredients that we wanted to use in the graphic design project for Dolceland.
The study of images
The project start to define the genuinely of ingredients and translate in a graphic design projects. In that way a great cake is usually made with simple ingredients of high quality.
Next step is to make the illustrations; here the use of pastel colors, bright, linked to game and childhood.
The result is an original packaging that tells a story and create a relation between the user and the childhood of everyone.
Now is your turn…which sweet do you like most? Share or leave a comment below.