Il Communication project: Pastry of Precision to the max
Iginio Massari’s Pastry of Precision is a real integrated project, a sort of circle. Open with the realization of the official website and completed with the products, recipes, video and social network.
From the beginning there’s a question: how to communicate exclusivity of this line of tool?
These are the step of our project:
Website and products pages: the product pages are developed to have information in a single page, combine techinal specifications with suggestions and “how to” resources.
Qr code: using QR code we can provide more info on the procuts
Video: shoot with the collaboration of Pastry master Iginio Massari illustrate the recipes and secret of pastry using the tool of collection.
Recipes: suggestion and “how to” are the key part of this section, created to unlock the secret of professional pastry.
Social network: Facebook page has been used to create the awareness behind the products.
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