The communication project for Specchiasol company it was a challenge for BCF imagine, that has developed a communication in a sector where is easy to be not effective.
The world of natural product for weight control is a jungle where is easy to create confusion and communicate wrong information or create false expectations.
A challenging track
A precise copywriting work was the starting point of the project to promote the new line Snell Balance, dedicated to integration. Like adventurers that discover new roads, BCF imagine has developed a project focused on natural aspects to promote this new line.
The new Carbo limit, Phisio Balance, Peso Balance, Green Fit, No Cist are created to explore and make clear the functions of products with English term like Balance that recall the name of the line Snell Balance.