In Italy over 28 million people use a smartphone to surf the web. The increasing number of connections and brings new habits to the users. Shopping, information, maps, video, users search in every situation, looking at their phone over 150 times in a day.
But search engines are not just looking, Google has made lots of modifications to search, introducing and considered mobile friendly site with growing interest, offering new tools for business to measure behavior and preferences of users. An interesting trend that in this period of time is one of the hot topics in this year in digital.