In the world of digital marketing in 2016 a key important is content and diffusion.
Content marketing is a growing trend, during the years we have seen many articles in blog and social media about almost every argument. Many studies confirmed the important of a content marketing strategy to search and find new potentials costumers.
Contents are everywhere
We have started to a web with few contents, and is seems like far west spaces. During the years users had become smart and more efficient to seek consume content. Today, contents are everywhere, and we are often searching for filters , as we seen in many online news feed success.
About search engines, the competition to be in the position of a higher result in Google is even harder.
Shortage vs polarization
The interesting articles of Alex Danco talks about the economic concept applied to our case.
We are going towards model of distribution that are changed, with develop of more content the fruition is changed. We are in a polarized scenario, where few contents gain the majority of traffic, the others will have few traffic.
A BuzzSumo research express well this concept and sharing, with content of the same quality the content is less likely to be shared.
The first take (almost) everything in Google
It is said that if you want to hide a death body put it in the second page of Google, become in some research the first page is the unique that users sees, leaving to the others no more that crumbs of traffic.
According to CTR advanced Web Ranking study of 2014 the first result in Google tool a 31% of clicks.
Factors that influence this 2016 in content marketing:
- Adwords banners spaces in the search result pages.
- Direct answer provides by Google to some questions and query.
- The combination of paid and organic result can be a powerful combination, for example the web portal Booking for tourism.
Content shock remedy
A bad scenario that seems without hope, but a good content strategy still is the key element to succeed in a content strategy:
- Search:The definition of the target of communication is a key element of the process, before the creation of any content.
- Content creation: provide answer to specific questions and trend that can provide a better way to intercept quality traffic.
- Diffusion: during the creation process is also important to think about the diffuse of the content to provide the best share experience.
- Measurement:this is the last but not less important factor is measure the result we have obtained to improve the next steps.
It’s your turn now, do you know other important factors for a good content strategy? Share o leave a comment.